Building a network of cooperating businesses.

Business Development Program

Primary Aim

The colonization of the galaxy by life from Earth.  This is a transcendent project that is expected to take the various species of humanity and posthumanity tens of millions of years.  To start out, lets run a project for the next 1000 years to get this process started.  This is The Millennial Project.

Strategic Objective

To construct a colony capable of self replication by the year 2045.

Organizational Strategy

• Foundation
  • Organization
    • Board
      • President
      • Treasurer
      • Secretary
      • Members
    • Chapters
      • President
      • Treasurer
      • Secretary
      • Members
      • Projects
    • Projects
      • Lead
      • Members
      • Projects
    • Members
  • Colonies
    • Institutions
      • Family
      • Education
      • Arts
      • Religion
      • Philosophy
      • Science
      • Industry
      • Economy
      • Government
    • Incubator
      • Opportunities
        • Ad Network - for online marketing of websites; (see banner ad designer)
        • Apartment Locator - good for relocating members to land or shore based colony development locations. (Note: members with successful e-businesses may be more easily relocatable)
        • Association Management - takes care of administrative duties for small non-profits
        • Banner Ad Designer - for online marketing of websites; (see ad network)
        • Bookstore - I see this more as an adjunct to the main LUF site. (see e-books)
        • Business Broker - to sell business opportunities to new buyers (see cybermall)
        • Business Plan Writing Service - If we are to start building a large number of businesses, having a company with this kind of expertise is a no-brainer: every one of these businesses will require businessplans for start-up and growth.
        • Community Events Web Site - could focus on space and technology events
        • Copy Writing - another marketing business
        • Coupon Site - more marketing
        • Custom-Printed Products - the LUF and member businesses/organizations could use these for marketing
        • Cybermall Owner/Operator - to sell business services to new customers (see business broker)
        • Desktop Imagery - more marketing
        • Direct Marketing/Direct Mail - more marketing
        • Do-It-Yourself Site - this would focus more on LUF and Maker related activities rather than home/garden improvement, but the idea is the same.  (see electronics store and hobby store)
        • E-Books - books on LUF topics can be written and sold as e-books. (see bookstore)
        • Educational Products - need I say more...
        • Electronics Store - parts and supplies or LUF and others in the DIY/Maker community (with Foundation member discount coupons, perhaps?); (see DIY site and hobby store)
        • Employment Agency - not all members will invest or start their own businesses.  However, as LUF businesses grow, they could use employees.
        • Event and Meeting Planning - who do we go to, to plan our events?
        • E-Zines (Online Magazines) - yes, let's try this again, but do it as a profitable business
        • Fund Raiser - more marketing; initial business start-up costs and funding of various Foundation non-profit organizations could use this.
        • Graphic Designer - we could use a few of these for websites, e-books, games, etc. (note, the book estimates start-up costs at $10,000 to 25,000)
        • Hobby Store - Maker hobbies, anyone? (see DIY site and electronics store)
        • Information Broker - collect information, organize it, package it, and sell it, ...
        • Interior Design - I include this with the specific aim of finding talent who can dress up our colony models and mock-up so that they don't look like the bridge of the Enterprise.
        • Market Research - more marketing: I get the feeling that marketing is a growth sector for small businesses or that is an area of interest for the author (hence her other book 101 Ways to Promote Your Website, etc.)
        • Newsletter Developer - need I say more...
        • Online Coach - for training members and others to be their best
        • Online Promotion Company - more marketing
        • Podcasts and Podcast Directory - need I say more...
        • Press Release Developer -  more marketing
        • Press Release Distribution Service -  more marketing
        • Printing Service - for when electronic media are not enough
        • Professional Organizer - Ok, this is just for me.  I need to get organized...
        • Public Relations Specialist -  more marketing
        • Real Estate Site - that's what we do, right? (note: may require a realtor's license)
        • Resume Writing Service - for personal marketing; also for members to relocate without starting abusiness; (see business plan writing service)
        • Search Engine Optimization Service -  more marketing
        • Search Engine Submission and Monitoring Service -  more marketing
        • Seminars Online - for training, public speaking, etc.
        • Small Business Resource Center - with all these businesses, who do they call on for help?
        • Software Download Site - LUF selected and developed software for members and other to download
        • Survey Service - more marketing
        • Training/Speaking - for getting the word out about the LUF and it's mission, and other topics like getting started in e-business
        • Translation Services - for multilingual members
        • T-Shirt Design - for more marketing and merchendising
        • Tutoring Services - educational services
        • Virtual Assistant - for an outsourced part-time employee role
        • Web Design - obvious, besides the new LUF site, everyone of these businesses would have their own site.
        • Web Master - This business could manage one or more of these sites from behind the scenes
        • Web Radio - need I say more?
        • Who's Who Directory - I didn't even know that this could be a business.  However, a Who's Who in Space Colonization would be interesting in and of itself.  Also, good for networking...
      • Franchise
        • Prototype

Business Organization Prototype

• COO
  • VP Finance
    • Accounts Receivable
    • Accounts Payable
  • VP Marketing
    • Research
    • Advertising
  • VP Operations
    • Service
    • Production
    • Facilities

Starting Opportunities

• Foundation - The main driver of The Millennial Project
• Colony
• Incubator
• Web Design
• Web Master

Management Strategy

Operations Manual

Checklists

Scripts

Software

People Strategy

1. That customers should always be made to feel they’re right.

2. That employees should act like they’re the best.

3. That growth comes by developing new skills.

A structured game worth playing

Marketing Strategy

Demographics

Psychographics 

Systems Strategy

A business requires three types of systems to succeed:

1. Hard systems -- inanimate objects like computers, offices, work materials, etc.

2. Soft systems -- animate objects (People), ideas, scripts, procedures, etc.

3. Information systems -- which provide data about the interaction between soft- and hard-systems. 

Process

Innovation

Quantification

Orchestration

Leadership

Enterprise

Marketing

Financial

Management

Customer

Lead Conversion

Lead Generation